Art Of Racing Essay Example for Free

Art Of Racing Essay Denny Swift is a very intellectual human being, especially when it is go time on the asphalt racing strip. He puts his mind into race mode and lets the auto pilot take over and slide through all the corners, especially in the rainy weather that dissipates others. This complex character is a rare human being, not for the reason of being a good racer in the rain. But he takes responsibility, when something happens from a decision whether he’s wrong or right he owns up to it. Either taking the success with triumph or openly accepting the fact of being wrong. When he is wrong he try’s his very hardest to resolve the situation, and fix things rather than putting it off to others or blaming it on someone else. But no matter what in any situation he implies the thoughts of others and taking them into consideration as well for what other characters in the book have to say and how they feel. When Eve was sick she didn’t want him to see, her like that and when Eve demanded Denny to leave he listened, also leaving Enzo by her side and Zoe in the care of Eve’s Parents. The real other half of Denny is his automobile racing career. He is a very experienced and intellectual racer, Denny’s skill on the track are unbelievable especially in the rain. He is able to predict what to do in situations on the track before they happen, turning before sliding, sliding before turning. A quote he says which is â€Å" What we manifest is before us†, meaning by decisions we make affects our future turn out and relates to his racing because he makes a move before its made for him. The part about Denny’s career would be the time he has off the track because it is limited. He has to practise in order to get better, which is more and more time away from his family and his best friend Enzo. His racing can relate to his life, every choice he makes can affect his way of life. Just like every move on the track can affect your outcome at the finish line. To be a very good racer, not only do you need the skills but the will power to push the limits and be better than everyone. Denny executes dangerous maneuvers to be first to cross the finish line first. Denny try’s his very hardest to be the best guy he can be whether it hurts him or not, and couldn’t be or do what he does without the support of his loved ones, Eve, Zoe and Enzo, the most  important people in Denny’s life that he cares most about.

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They say it is better to be poor and happy than rich and miserable, but how about a compromise like moderately rich and moody?† – Princess Diana Diana Frances Spencer was born July 1, 1961 at Park House near Sandringham, Norfolk, United Kingdom. (Story) Diana was the youngest of John Spencer and Frances Shand Kydd’s children. Elizabeth Sarah Lavinia, was born 1955, now known as Lady Sarah McCorquodale. Cynthia Jane, was born 1957, now Lady Fellowes. John, who died ten hours after birth in 1960, and Charles Edward Maurice, born 1964, currently the ninth Earl of Spencer. The family lived in Park House on the Sandringham estate. She was born into an aristocratic family with Royal blood in the ancestry. (Coggins) When Diana was age six the Spencer’s marriage ended in a divorce which resulted in a complicated custody battle. Her father, the eighth Earl of Spencer raised Diana. (Pettinger) He eventually remarried Raine, Countess of Dartmouth, novelist, Barbara Cartland’s daughter. (Coggins) Diana, along with the rest of her siblings didn’t get along with her stepmother. Diana’s mother eventually m arried Peter Shand-Kydd, becoming The Honorable Mrs. Frances Shand-Kydd. The couple went to live on the island of Seil, Scotland. Diana first attended a preparatory school in Riddlesworth Hall at Diss, Norfolk and a boarding school in West Heath Sevenoaks, Kent. (Story) Diana wasn’t a particularly smart student. She failed all of her O-levels twice and later dropped out at the age of sixteen. She had talents in music, dancing, and domestic science. (Story) She was eventually awarded maximum help to school and school peers. She finished her schooling at Institut Alpin Videmanette in Rougemont, Switzerland. (Story) After Diana left school, she mo... ...ning of Diana’s death. In an unprecedented gesture, she announced the Union Jack would fly at half-mast at Buckingham Palace. It only took forty-five minutes for the Queen to completely reinvent her role in Diana’s ending. She went from being invisible, to being the very center of a large farewell drama to the kingdom’s beloved Princess. She was very annoyed when the press reported her new approachability was perhaps the â€Å"Diana effect.† As brief as this young woman’s life had been here on this earth, she had managed to touch so many people. She brought changes to people lives for the better. Diana was indeed a â€Å"Queen of the people’s hearts!† â€Å"Princess Diana, your heart of sympathy covers the length and breadth of the world. There shall come a time when the entire world will value you most sincerely, most lovingly and most wholeheartedly." – Sri Chinmoy (Pettinger)

Successful Public Relations Campaigns

Successful public relations campaigns no longer have to stop at billboards, store greeters and newspapers. In this age of social networking, media and technology, there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following, you will see examples of employing the Internet, nature and a host of other methods in order to catch the eye and attention of consumers.In this day, the options are so vast that marketing, advertising and PR professionals have their work cut out for them. In February 2011, Rayovac initiated a Rapid-Response Twitter campaign to engage consumers who likely had spare time on their hands due to the snowstorm that a big part of the country was experiencing. The campaign was essentially a virtual snowball fight that included consumer changing their profile picture to a Rayovac-branded avatar and each related tweet utilized the has htag #snowball.The virtual snowball fight lasted for roughly 48 hours and thereafter Rayovac hosted a two hour snow day tweet-up where Rayovac followers could tweet about the weather in their area, activities they partook in and weather related trivia complete with prizes. This particular campaign was seemingly successful, generating 1188 click-throughs to retrieve the branded avatar, becoming a worldwide trending topic (#TT) and a 30% increase in Twitter followers. With the popularity of Twitter, this was a genius marketing/public relations plan.It gave consumers something to do while home on their snow days and one could assume that some participants were introduced and others may have become more familiar with the brand Rayovac. There’s not much that I would have done differently. I think that the only component that was missing was something to target the non-Twitter users. Since this was solely an online public relations effort, this same campaign could have been tweaked a bit to have also been done on Facebook, Google Plus or another site for those who do not use Twitter. Converse has taken one of their current PR stunts to the streets of Australia.Strategically placed in all of Australia’s major cities such as Sydney, Melbourne and Perth are fire emergency type boxes that contain a pair of sneakers behind a glass window. The slogan of the campaign is, â€Å"Let’s Take This Outside† and written across the top of each fire box is, â€Å"IN CASE OF EMERGENCY, BREAK GLASS. † Upon breaking the glass, one can actually retrieve a pair of free, brand new, Converse tennis shoes. The sneakers being spotlighted are from the 2012 Chuck Taylor All Star collection. This feat has been constructed to bring awareness to the brand as well as fully engage the citizens of Australia via a few different means.There are clues on the company’s website as well as their Facebook page in a picture album leading consumers to the locations of these fire boxes. Converse has similar PR stunts going on in other countries as well. This campaign fully encompasses every facet of consumerism. From the scavenger hunt-type clues to encouraging giving to one another if they find shoes that are the wrong size to capitalizing on the public’s love of free goods, this is a fun, genius public relations task that will run through June 10, 2012.I can’t think of a single thing that could be done differently. Converse utilized every form of media. No stone was left unturned. Print media, online social networks, in-store advertisements and television commercials were all incorporated. Even the â€Å"prizes† themselves are outside and available to those who are off the grid. There is no discriminating demographic either, because the target audience is anyone who wears sneakers. This was well planned, very well executed and done in such a way that is preventing mass hysteria.I think that would be the only apprehension that I would have as a company is public reaction since everyone would be interested in a free pair of sneakers. I’m certain there were many precautions that had to be taken in order for this to come to fruition. Zoning, permits, and backing from law enforcement departments had to be among the kinks that needed to be worked out, but they dealt with them in a way that is seemingly flawless. Converse has managed to concoct the perfect formula to keep the campaign enjoyable and safe.

I Want to Attend the St. Johns Biotechnology Program

Being of Indian descent, my parents had always pushed me to pursue a degree in Biology. But, I did not personally fall in love with it until my fourth year at Rutgers. I started my freshman year taking courses just to fill the requirements for my degree. I didn’t even declare my major until my third year because my heart nor my mind was focused on what I was doing. My initial interest in Biology came from taking Cell Biology during the Fall of 2012. This class opened a door to a world I never knew existed. Biology no longer was a subject where I memorize things and take an exam. For once in my life Biology became fun. Studying the cellular aspect of things presented a fun challenge for me and I enjoyed trying to figure out how different things make up the plasma membrane. Unfortunately while I was enjoying this one class, the Fall 2012 was the hardest semester for me. That summer just a week or two from the beginning of the Fall semester my little sister had gone through a su rgery to loosen up her legs and hips. The procedure itself was short, but the time after that was hard for my family and me. My sister was home on strict bed rest, not allowed to go to the restroom or take a shower for over a month. Not being able to do anything for herself, she needed more assistance than she normally did. I do have an older sister, but my two sisters have a communication barrier. While my mom worked the day-shift my dad was around during the daytime to help out. When my mom cameShow MoreRelatedAnnotated Bibliography: Plagiarism39529 Words   |  158 Pagesglobal health: utilizing WHO to integrate public health, innovation and intellectual property. Drug Discovery Today, 17(23-24): 1254 1257. Massoud, M. R., Mensah-Abrampah, N., Sax, S., Leatherman, S., Agins, B., Barker, P., Kelley, E., Heiby, J. R. and John Lotherington. 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